Saturday, August 1, 2020

Reds unveil first Nike home kit for 20/21 season

Reds unveil first Nike home kit for 20/21 season

Liverpool FC has today revealed the new Nike home kit for the upcoming season (2020/21) which is now available to pre-order. The first kit to be designed by Nike as part of the new partnership, the home shirt sees a traditional vibrant red jersey, accented with teal and white around the v-neck collar and sleeves. Red, white, and teal has been a traditional colourway used throughout the club’s longstanding history, relating to the traditional club crest, while also appearing as a prominent feature on the iconic LFC jersey since the club was founded in 1892.

Reds unveil first Nike home kit for 20/21 season

Liverpool FC has today revealed the new Nike home kit for the upcoming season (2020/21) which is now available to pre-order.


Teal is also a colour that represents the city of Liverpool, reminiscent of the colour of the Liver Bird that sits at the top of the famous Liver Building.

On the nape of the neck, the 96-emblem encased by the eternal flames sits proudly in memory of the 96 children, women and men who lost their lives at Hillsborough.

The kit officially launches Nike's "Tell Us Never" campaign for the 20/21 season, which encapsulates just what it means to be undeniably Red - always surmounting the impossible and striving for success.
Liverpool FC defender, Virgil Van Dijk, said: "I've been part of the Nike family for a while now and have an incredible relationship with them. I’m very familiar with the quality of the design and innovation that goes into making a kit like this. Stepping out as champions next season in this kit will be really special."

Scott Munson, VP, Nike Football Apparel, said: "At the start of any new partnership it is important to show maximum respect and we have done that by concentrating on the club’s core identity. What you have is a clean, strong design, which any fan would immediately know belongs to Liverpool."

Billy Hogan, managing director and chief commercial officer, Liverpool FC, said: "We said back in January, when we first announced the new partnership with Nike, about our expectations on them becoming an incredible partner for the club.

We're so excited to be starting this journey with Nike, the global leader in sports apparel, and we look forward to working together to bring performance and lifestyle product to our supporters in the years ahead."

The new kit will be available for pre-order in store and online from 7am BST on Saturday 1 August and will go on general sale for purchase in-store and online from Thursday 6 August. It is also available now for Early Access from nike.com and all other Nike retailers from Thursday 6 August.

LFC's unique name and number style is also available again this season.

The LFC fonts have been designed to embody iconic characteristics of Anfield Stadium and the surrounding area and come in white for the outfield players' jersey.

Following the success of the 2019/2020 season, supporters will also be able to purchase gold Premier League patches and IFA Club World Cup Winners patch to be added on to their shirts.

To celebrate the kit launch, working alongside Red Neighbours - the club’s CSR programme - LFC is also donating 100 home kits to young people in the Anfield area who have made a difference to their local community during lockdown.

The youngsters will be carefully selected by teachers from the 25 schools based near Anfield, local community leaders and the Red Neighbours team for the fantastic contribution they have made to support others in the local area during these challenging times.

Nike is also committed to supporting the local community and is working with Earl Jenkins and the Tiber Street Centre to lower the barriers of access to sport and create pathways for young people from the city.

Nike will also be opening a brand-new shop-in-shop experience at the Anfield retail store from Thursday 6 August, where supporters can purchase the entire Nike range, including home kit, and the new training kit and Express lifestyle collection, which will also be launching on this day.

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For more information please visit www.store.liverpoolfc.com

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