Reds become first team to stream live FA Cup game in China


Reds become first team to stream live FA Cup game in China.

Liverpool FC is set to become the first football club to live stream an FA Cup fixture online in China, as it launches its new channel on leading video platform Bilibili.

Providing fans in China with even more opportunities to access premium content, the Reds have today launched their new channel on the platform and will be live showing their FA Cup clash against Cardiff City on Sunday 6 February.

Followers to the free offering can today sign up and instantly begin enjoying a range of enhanced bespoke and localised video content, including matchday highlights, training session videos and behind the scenes action, while getting ready to tune into to Sunday’s live match action.

Bilibili is a leading video community for young generations in China.

The platform currently has 223 million monthly active users, with 86% below the age of 36.

Drew Crisp, senior vice president, digital, media and marketing, Liverpool FC, said: “Bilibili is one of the biggest video sharing platforms in the region and is an important channel for us to bring exclusive content to our fans in China. It’s always nice to be first and we’re very pleased to become the first club to live stream an FA Cup fixture on such a platform and is another way in which we’re continuously looking to innovate and create new means for our supporters to follow the team

"We understand just how important content is to our supporters to help them relive their favourite moments and get closer to their team wherever they live in the world. With the launch of our new channel, we are giving fans a more flexible opportunity to access unique content and award-winning videos on the platform they love."

Supporters can follow LFC's channel on Bilibili at

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