Liverpool FC & Converse Collaborate Again

Converse and Liverpool Make Waves in Fashion


Liverpool FC x Converse continue their partnership for the second collaborative limited-edition product capsule collection, launching in October 2023.

This new capsule collection fuses inspiration from the rich history of iconic Liverpool FC imagery with the diversity and creativity which reflects a new generation of global football fans.

The Fall Holiday 23 Liverpool FC x Converse collection takes inspiration from the club's colours, architecture and typeface.

Converse and Liverpool Make Waves in Fashion.

Key pieces include a limited edition unisex premium puffer jacket, Liverpool FC x Converse Chuck 70 high-top sneakers incorporating colour-blocking and gradient style inspired by LFC's iconic away colours, a Liverpool FC x Converse cotton jersey Crew, including illustrated LFC inspired graphics and the Liverpool FC x Converse Star Player 76.

The first limited-edition capsule collection celebrated the diverse and creative nature of the club's beating heart – it's supporters. This second collection in the Liverpool FC x Converse partnership celebrates the club's history and champions its future whilst paying homage to the supporters and anthems of Anfield.

This second collaboration will also see the corresponding campaign 'Creating from The Ground Up' shift from inspiration to action as Converse provided a platform for featured Liverpool FC fans to create with Converse in the production of the campaign.

"Building on the success of the Liverpool FC x Converse partnership, we couldn't be prouder to launch the FH23 collection and campaign, which celebrates the rich history of Liverpool FC, whilst bringing to the forefront the creativity of LFC fandom." Says Steven Bramble, VP/GM Converse Western Europe.

"To feature LFC fan's creative work in the campaign is the natural evolution of Creating from The Ground Up and really does enable, celebrate and support creativity in all its forms."

Mike Cox, Senior Vice President Merchandising at Liverpool FC, added, "We're excited to launch this second collection alongside Converse. Working in collaboration with the brand has given us something new and exciting to offer our supporters. It also celebrates our diverse fan base and champions their creativity."

The campaign, launching on 18th October '23 features a cast of Liverpool FC fans who are lifelong supporters and creatives in their own right: multi-discipline creative Dredz, singer songwriter Pixey and artist Sterling Rose Kelly alongside members of Liverpool FC's men's and women's teams Darwin Nunez, Missy Bo Kearns & Taylor Hinds.

This creative process is emblematic of the Liverpool FC x Converse partnership, which sets out to celebrate creativity and diversity within the game and connect those supporters who are aiming to build a more inclusive, more creative, and more diverse football community.

The Fall Holiday 23 Converse x Liverpool FC collection will be available from 24th October 2023 across LFC Retail – instore, online and on the LFC Retail app.

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