Saturday, June 20, 2020

HONG KONG CELEBRATES LALIGA’S RETURN WITH AN URBAN ART PROJECT IN CENTRAL

HONG KONG CELEBRATES LA LIGA'S RETURN WITH AN URBAN ART PROJECT IN CENTRAL

To champion the return of top-flight Spanish football, LaLiga has launched 'United Streets of LaLiga', a worldwide urban artwork campaign to commission unique football-inspired murals in cities across the globe. Urban artists from five continents and 12 separate locations were given license to bring to life the passion and excitement of LaLiga fans across the world and create unique pieces of urban artwork for fans to experience in person and share online.



The end result is a colourful array of bespoke artworks that blend colloquial characteristics and iconic LaLiga symbolism while bringing to life the raw emotions embodied by the campaign #BacktoWin (in Spanish, #VolverEsGanar). The #BackToWin campaign has been launched by LaLiga and its Spanish broadcast partner Movistar to celebrate the importance of bringing back professional football for a series of stakeholders across society: including clubs, fans, and the wider sports industry.



The locations for the ‘United Streets of LaLiga’ artwork include 12 cities across five continents: Mexico City (Mexico), Sao Paulo (Brazil), Bogotá (Colombia), Hong Kong SAR, Bali (Indonesia), Ho Chi Minh City (Vietnam), London (UK), Paris (France), Copenhagen (Denmark), Lagos (Nigeria), Dar Es Salam (Tanzania) and Kabul (Afghanistan).

In Hong Kong, its citizens will be able to see this new piece of artwork on the 26 Cochrane street, in Central District, and discover an interpretation of two Spanish players, Joaquin Sanchez (Real Betis) and Santi Cazorla (Villarreal CF), and the Japanese star Takefusa Kubo, currently part of RCD Mallorca squad.

Speaking about the campaign, Eduard Castell, LaLiga’s delegate in Hong Kong: “After 92 days without official matches we are delighted that football is returning. The fact that LaLiga is back means so much to everyone who loves football, and to celebrate we wanted to capture that raw emotion with our ‘United Streets of LaLiga’ campaign.



Hong Kong is an important place for us and we want to share part of our joy and invite them to join us in this return of the competition .” “Is always nice to express your ideas, emotions and aspirations through the art and this piece wants to show the excitement of LaLiga fans here in Hong Kong and around the world for the return of the competition as a sign of the whole world coming, little by little, back to normal”, Axe Colours HK, the artist behind the piece of artwork in Cochrane Street, said. LaLiga Communications Department prensa@laliga.es

@LaLiga on Twitter / LaLiga on Facebook / LaLiga on Instagram  All the pieces of artwork can be viewed on LaLiga social channels here:

Instagram: https://www.instagram.com/LaLiga

Facebook: facebook.com/laliga

Twitter: Twitter.com/laliga

This initiative is part of more than 100 global activations that the league has organised to mark the return of LaLiga. Among them, exhibitions of LaLiga club shirts are on display above the streets of Madrid, Seville and Bilbao, while an emotive video along with fan images is being projected onto some of Spain’s most famous attractions, including Madrid's Puerta del Sol and the City of Arts and Sciences complex in Valencia.

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