Premier League continues campaign against piracy in Hong Kong

Premier League v Piracy

The Premier League has launched the second phase of its anti-piracy campaign in Hong Kong. The 'Boot Out Piracy' campaign will continue to highlight the dangers that illegal streams pose to fans, from data theft to malicious malware, as well as emphasizing the poor viewing experience through broken links and delays.

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Launching today, 16 December, the campaign will feature images of fan favourites such as Manchester United's Marcus Rashford, Leicester City's Jamie Vardy, Tottenham Hotspur's Son Heung-min and Liverpool manager Jürgen Klopp, as the Premier League urges consumers to "Go for the Best" and "Bring on the Best Quality" when watching games. 

The anti-piracy message is set to be displayed across digital platforms, with PCCW Group also broadcasting the campaign on Now TV.

The Premier League is committed to tackling piracy and continues to work closely with its official broadcast partner Now TV to educate consumers on the dangers they face when watching illegal streams. 

According to a representative survey of more than 1,000 people in Hong Kong, more than a quarter (26%) of those who had watched pirated material had stopped due to getting a virus or malware on their device.

Across the Southeast Asia region, the Premier League has also been targeting those responsible for operating illegal streams and bringing them to justice through the courts. In addition to successfully blocking multitudes of illegal sites and apps across the region, this also includes criminal actions against the suppliers of illicit streaming devices, which not only provide poor quality content but also create opportunities for cybercriminals to target Premier League fans.

Premier League Director of Legal Services Kevin Plumb said: "This campaign is an important part of our education to fans. We will continue working with Now TV to fight piracy and disrupt illegal streams. However, we want to ensure supporters really understand that piracy is not only illegal but also brings with it many risks.

"Illegal streaming also means missing out on watching high-definition games in real-time with expert commentary and insights from players and managers. We want fans to enjoy the best Premier League viewing experience possible via official broadcast channels, not via broken and delayed illegal sources which also bring with them a great risk of malicious malware and ransomware."

Mr. Derek Choi, Head of Pay TV of PCCW Media Limited, said, "With the 2020/21 season already showing such an energetic and exciting start, we want fans across the city to be entertained by their favourite players and teams on matchday without risking their security. Fans can catch all 380 matches for the 2020/21 season live in HD and selected matches in 4K quality on Now TV and Now E."

With millions of football fans in Hong Kong, the Premier League is a member of Asia's Coalition Against Piracy and continues to collaborate with industry organisations to tackle the new challenges faced by broadcasters in wider region.

The campaign was developed with creative agency DDB Worldwide.

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