New retail collection launches to celebrate the 'Miracle of Istanbul'
In 2005 Liverpool Football Club won their 5th European Cup in the most dramatic fashion.
The 'Miracle of Istanbul' it is still regarded as one of the greatest comebacks in sporting history.
To commemorate the twentieth anniversary of that incredible game, LFC Retail is launching an Istanbul Anniversary Range.
Built on a black, grey and red colour palette it features special edition apparel - t-shirts, polo shirts, scarves, hats and collectables including a new long-sleeve version of the replica jersey worn on the night.
To launch the range, Sami Hyppiä, part of the starting 11 that game, features in the campaign imagery.
He reflects on that historic night, “Somehow you didn’t realise what you had achieved, but it was a great feeling.
"When you are a professional football player, you would like to win the Champions League at least once, and we managed to do it in Istanbul."
Alongside the Istanbul Anniversary Range will be a collection of exclusive signed merchandise (https://store.liverpoolfc.com/istanbul) from the Miracle of Istanbul team who each created club history that night.
There is also a special edition anniversary black out jersey which is inspired by the original home shirt worn at the game, now with unique gold detailing. This has NFC technology hidden in the crest which unlocks exclusive content and a competition via a smartphone.
Liverpool Related
LFC tops the Sustainability League