Asian Cup Logo Launched

New Logo For Asia's Grandest Tournament

Asian Cup 2024, Qatar.

The Asian Football Confederation (AFC) and the Local Organising Committee (LOC) of the upcoming AFC Asian Cup Qatar 2023 have launched today the Official Logo of the competition. The logo was revealed to audiences at the Final Draw at the Katara Opera House in Doha, Qatar on 11 May.

The newly launched logo combines the silhouette of the famous AFC Asian Cup™ trophy with unique cultural elements that embody the competition's spirit.

The lines of the trophy draw inspiration from the feathers of the majestic falcon, a bird with historical significance to the nation of Qatar, and the petals of Asia's indigenous lotus flower. The two native symbols are united by one trait: their ability to rise above, as the lotus flower floats above water and the falcon soars in the sky.

The top of the logo is adorned with the iconic maroon, or ennabi, Qatar's national color.

The typography is inspired by Arabic calligraphy, paying homage to the nation's language and its beautiful calligraphy. Finally, the logo is tailed with a shape resembling a diamond, which is the Arabic "nuqta" or dot that can be seen across many Arabic letters and is considered to be a symbol of clarity in Arabic writing.

Shaikh Salman bin Ebrahim Al Khalifa, the AFC President, said: "The logo's design reinforces the ambitions of the AFC and the LOC to leverage on Asia's most prestigious showpiece to underline football as the Continent's number one sport by engaging with the hundreds of millions of passionate fans of Asian football, whilst also presenting pronounced elements of the dazzling AFC Asian Cup™ trophy unveiled at the last edition as well as the warm Qatari and Arabic culture."

H.E. Shaikh Hamad bin Khalifa bin Ahmed Al Thani, President of the Qatar Football Association and Chairman of the AFC Asian Cup Qatar 2023™ LOC added: "We are excited to once again welcome football fans to Qatar for what we hope will be the best AFC Asian Cup™ yet. Football has the power to unite people, promote important cultural exchange and leave a lasting legacy for Qatar and the entire Continent.

"The reveal of the tournament's logo highlights the richness of Qatar's culture and puts in motion a countdown to the Continent's most prestigious football tournament. In the months ahead, the LOC will work closely with the AFC to create a memorable experience for fans and players alike, and showcase the tremendous talent that Asia has to offer."

As the preparations for the competition reach the final stages, the logo will be a prominent feature across the host city, the eight confirmed venues as well as on competition collaterals and various online platforms that will further enhance the stature and brand of Asia's flagship competition, which will take place from 12 January to 10 February in Qatar.

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