Tuesday, November 23, 2021

LFC International Academy launches in Beijing

LFC International Academy launches in Beijing

Liverpool Football Club today announced that it will be launching the LFC International Academy Beijing with partners Li Sheng to deliver a new youth coaching project in China.

Aimed at providing unique coaching opportunities for youngsters, the Reds will now deliver ongoing coaching programmes to children aged five to 16 across Greater Beijing, Tianjin and Hebei Province to help them learn to play 'The Liverpool Way'.

The project's mission is to develop the participants both on and off the pitch; encouraging them to get active and improve their football skills, whilst also improving important skills in everyday life, such as character, teamwork, confidence and integrity.

LFC International Academy launches in Beijing

Li Sheng's objective is to build 30 football centres in the region in the next five years, with the first Liverpool FC International Academy to be built and opened in 2022 at its Nanhaizi football park in the south of Beijing. From this flagship centre, with state of the art footballing facilities and classrooms, the programme will be delivered to hundreds of children and coaches each week.

Once the 2022 Winter Olympics are complete, Li Sheng will have a facility at the Bird's Nest national stadium too, ensuring that the Liverpool FC International Academy Beijing has visibility at one of the most iconic sporting venues in China.

Players will improve their football skills and develop their technical, tactical and physical abilities through age-specific coaching sessions. Through the unique coaching methods of Liverpool FC, there will also be a focus on educating the young participants in the history, culture and traditions of 'the beautiful game'.

Local coaches will also be involved and will benefit from a comprehensive coach education scheme, which will include the LFC International Academy global accreditation, to deliver coaching 'The Liverpool Way'.

Whilst the initial focus is to launch the project in Beijing, the plan in time is to expand the network of Li Sheng football centres and Liverpool FC International Academies into other Chinese provinces, to make LFC coaching experiences available to as many young players as possible.

Dan White, Vice President, LFC International Academies, said: "Our International Academies create many fantastic opportunities for young players around the world to improve their skills and be developed via our unique coaching methods.

"We are absolutely delighted to be expanding our programme to Beijing to provide opportunities for young players in the region to be coached The Liverpool Way. This is also a key step forward for the UK and China working together in football development."

Ian Rush, LFC International Academy ambassador and former player, said: "We are extremely excited to be bringing the LFC International Academy to Beijing. The curriculum is based on the LFC Academy philosophy and practices; with an active and educational programme, that will provide excellent opportunities for local players and coaches in China."

Mr Chunyu Zhang, Vice President of Li Sheng, said: "Over the years, we have built a strong relationship with our English partners. We hope to combine their expertise with our local resources in Beijing, to provide an exceptional experience to the football community in China."

Alex Arnold, LFC IA Beijing Head Coach, said: 'We can't wait to get started!'


Sunday, November 21, 2021

Reds can earn exclusive Liverpool FC in game gear

Reds can earn exclusive Liverpool FC in game gear in new PUBG MOBILE collaboration

Liverpool FC has teamed up with one of the world's most popular mobile games, PUBG MOBILE, to bring new exciting and exclusive in-game features to Reds fans around the globe.

Reds can earn exclusive Liverpool FC in game gear

Through the collaboration, gamers will be able to unlock limited-edition LFC branded outfits and earn free in-game gear and items, such as parachutes and backpacks, when they compete in a series of classic mode games.

The gaming hub also connects players from all over the globe which will bring LFC fans together in this virtual world to show their support and love for the club.

This is the first time Liverpool FC has collaborated with PUBG MOBILE and the new features will launch in the game from 12 November to 20 December 2021.

Drew Crisp, Senior Vice President, Digital, Liverpool FC, said: "In an increasingly digital world, we pride ourselves on being able to innovate and engage with our fans on the vast array of digital platforms they favour. With the realm of online gaming growing and evolving amongst our fans, PUBG MOBILE is the perfect platform to connect with them in a different but very relevant context - intertwining the world of online gaming and football through the power of games and play.

"This is a great opportunity for supporters to embrace their love of the club and interact with LFC on one of their favourite platforms, bringing together the physical interactive nature of football into the digital interactive world of gaming."

Vincent Wang, Head of PUBG MOBILE Publishing, Tencent Games, said: "In PUBG MOBILE, teamwork is a core principle to those who seek to win. In collaborating with Liverpool Football Club, a team renowned for their courageous camaraderie, we have found a perfect match.

"As we continue to strengthen our current bonds and develop prominent relationships with iconic industry leaders, we look forward to further integrating the world of football into PUBG MOBILE."

Reds fans can sign up to the PUBG MOBILE game by heading to the Apple or Google App store.

Tuesday, November 2, 2021

Liverpool FC Launches Red Week Sale to Celebrate Singles Day

Liverpool FC Launches Red Week Sale

Liverpool FC is set to launch the Red Week sale to celebrate the upcoming 'Singles Day' (November 11) globally. Fans can take advantage of the sale with 20 percent off everything online and in-store for a limited time only.

Liverpool FC Launches Red Week Sale.

Moreover, Official LFC Members can claim an additional discount, making for an exclusive 30 per cent total saving on every purchase during this sales period.

The special offer includes the Reds' 2021-22 Nike kits, training apparel, fashion items, accessories, souvenirs, and plenty more to fill up your wardrobe.

Do not miss out on the gift choices for families and friends during this festive season.

The Red Week sale will run from 8:00 a.m. GMT on November 1 (Monday) to 23:59 p.m. GMT on November 7 (Sunday). Supporters can grab this opportunity to purchase the Red's 21/22 jerseys with discounts from Liverpool's official online store.

Please note, some exclusions apply - such as Membership packs, gift vouchers and international store exclusions. Full terms and conditions are available here.

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